Publishing Vertical Offshore Software Delivery Center

The client is a mid size B2B publication company with multiple print and on-line publications. Though the client has been in business for more than 5 decades, with growing competition and reducing advertising dollars, the client was forced to increase offering on their on-line portals and overall reduce the cost of their online development and maintenance.

Auxano Technologies was engaged for creation of a dedicated software delivery center. A combination of on-site Resources for knowledge transition and off-shore Resources for regular development and portal maintenance was established. Over a period of 5 months, the offshore delivery team was able to deliver 100% transition of services with an effective cost savings of over 40%.

Online Industrial Directory and Buyers Guide

The client is in the business of collecting data and publishing an Industry Specific Directory and Buyer’s Guide. The process of data collection, maintaining data hygiene and data entry was turning out to be very cost prohibitive especially because of the reductions in subscriptions revenue associated with the advent of the Internet.

Auxano Technologies created a niche and captive team for the client with specialized training for web and phone based data collection, created software interfaces for data import and substantially reduced the costs while implementing a scalable and redundant solution.

Publishing Vertical Circulation Management

B2B publications having controlled circulation, rely tremendously on quality telemarketing efforts to generate and replenish their circulation figures. The process involves calling executives and collecting very valuable market data. This process is highly regulated and audited by BPA.

Auxano Technologies has been very successful in creating specialized teams of more than 100+ agents and has generated more than 1 MM circulation requests in less than 30 months. All such data having been collected after passing through stringent quality tests and audits by 3rd parties. Auxano Technologies also created a niche team of Super Agents with an engineering background for conducting campaigns dealing in engineering and semi-conductors.